Discover how the Auto Trader product engineering team has spent the last year (2024) transforming cutting-edge technology and customer insights into elegant, powerful tools that make buying and selling cars easier than ever.

At Auto Trader, we stand out in the automotive sector not just as innovators, but as leaders in technology and design. What makes us truly unique? Our people. Engineers, researchers, designers, product managers, delivery experts, and analysts—all working together to connect the dots. Together, we build trust, inspire confidence, and create joyful experiences for our users.

In 2024, the theme was very much Car Buying Superpowers. Our product teams have been worked on new products and enhancements that empower car buyers and sellers to make informed decisions.

We thought it'd be a good idea to write this little blog to reflect on some of our key achievements and celebrate the amazing work of our people achieved in the world of product at AT in 2024.

Here's four products (superpowers) that our product teams launched

Superpower - X Ray Vision - Product - Vehicle Check

This tool provides comprehensive vehicle history reports, integrating data from sources like the police and the DVLA.We run millions of checks to test the accuracy of this data. We are now so confident in it, we offer consumers a guarantee if it's found to be incorrect.

Superpower - Hyper speed - Product - Search Evolution

Improvements to the search functionality now allow buyers to find their desired vehicles more efficiently. Enhanced advert suggestions and redesigned search filters contribute to a more user-friendly experience.

Superpower - Super Intelligence Product - Co-Driver:

Leveraging artificial intelligence, this feature assists users in creating detailed and engaging advert descriptions with a single click. It also highlights key selling points by comparing numerous vehicles, helping sellers emphasize features that buyers value most.

Superpower - Time Travel - Trended Valuations

By analysing over a million vehicles and 100,000 daily price changes, this tool forecasts vehicle prices in the retail market. It enables customers to anticipate market shifts and adjust their pricing strategies confidently.

It's been a year full of great achievements. In a fast-paced retail market that is constantly changing, we are proud to empower vehicle buyers and sellers to make decisions with confidence.

You can find out much more here: https://www.autotrader.co.uk/2024.