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We're building a different brilliant

We’ve created a company that helps everyone achieve more – our consumers, retailers and our people.

Our work

We started life as a magazine in 1977 and we’ve grown and evolved alongside our customers. In 2013 we became a fully digital business and we’re proud of our rich heritage which gives us over 40 years of brand heritage and trust.

Our purpose is to lead the future of the UK's digital automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike.

Auto Trader in numbers

89%

of consumers know who we are

50.1m

cross platform visits each month

more time spent on our site than our nearest competitor

235m

advert views a month

Our 3 customer groups

Our consumers

These are the private owners of the 34 million cars bought and sold in the UK. We offer a range of services to our consumers from new and used car search listings, vehicle checks, dealer reviews and ratings, valuations, motoring service and advice.

Retailers

From small independent garages to national dealers, retailers across the country sell new and used cars to consumers. As well as creating a trusted marketplace, we offer classified advertising, finance solutions, forecourt management tools, websites, brand advertising and valuations.

Manufacturers

We support car manufacturers with services like new car editorial and reviews and put the latest models in front of the Auto Trader audience.