PPC Manager – Paid Search
PPC Manager – Paid Search
London, United Kingdom
Salary: Competitive depending on experience
Published on: 31 July 2017
Auto Trader has changed dramatically over the last decade. We’re no longer a used car magazine. We’re an ever evolving, multi-faceted digital marketplace. We’re all about innovation, technology, and data and insight. With 48 million cross platform visits each month, it looks like we’re pretty popular too.
We’re currently looking for a highly driven and talented PPC Manager to join our audience and brand team. You will be part of our delivery and optimisation squad playing a key role in the day-to-day management and optimisation of our paid search campaigns, helping drive performance in line with our targets and business objectives.
You will be responsible for daily PPC campaign management and optimisations to include, but not exclusively, search query reports, budget/bid management, ad copy and key word changes. You will continuously drive improvements in PPC performance.
You will execute tests, collect and analyse data, identify market trends and insights in order to identify opportunities and achieve maximum ROI. You will also assist in the creation of weekly/monthly reports, along with contributing to wider team-based plans, strategy and updates.
In this role you will support the wider team in the execution of campaigns across paid social, display and eCRM to ensure integrated campaign
You will be passionate about PPC and biddable media, keen to learn, thorough, and able to work in a fast paced, data-driven digital team who consistently look to push the boundaries in performance marketing.
You will be able to work collaboratively across teams, understanding requirements and in-putting into all areas of our media buying strategy and beyond. You will be able to work independently to drive continual improvements in this area.
You will also have solid paid search experience and hands-on experience in building and managing successful PPC campaigns. This experience will include knowledge of paid search best practices including attribution modelling.
You will have the ability to demonstrate manual bid management techniques. Knowledge of display, paid social and eCRM campaign management are also beneficial.
You will have an understanding of how SEM fits into the user journey and how it works alongside other ATL/digital channels; paid social, eCRM and affiliates channels.
We offer a competitive salary depending on experience. Other benefits include a company pension, life assurance, 25 days holiday, and a host of other flexible benefits.
This role is to be based in our Kings Cross office and the successful candidate will also be required to be flexible for travel between London and our head office in Manchester when needed.